Cycle for Survival
Cycle for Survival accelerates progress in rare cancer research, bringing new and better treatment options to people around the world.
Over $415 million has been raised since 2007, funding FDA-approved therapies, countless lifesaving advances, and the innovative technology that makes it all possible.
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Deliver multi-platform campaigns that drive awareness, and engagement across social, digital, video, and traditional media
Oversee a full-service, in-house creative team while managing large-scale production budgets and external agency partners.
Craft compelling narratives that highlight the mission and impact of Cycle for Survival.
Ensure brand consistency and alignment with MSK’s philanthropic goals.
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Oversee creative direction for nation-wide event series, collaborating with logistics and production teams to deliver best-in-class event experiences.
Cycle for Survival celebrates 20 years of impact and progress in 2026.
20 Years Closer is a milestone, multi-channel campaign spotlighting the resilient community at the heart of the movement. Anchored by a video series that elevates powerful personal stories, the campaign honors the patients, survivors, caregivers, clinicians, and fundraisers who have raised more than $400 million for rare cancer research at Memorial Sloan Kettering.
*This work was recognized with a 2025 Gold Anthem Award
Virtual Event Experience
Hosted by Seth Meyers, Cycle for Survival’s first ever “virtual event” was designed to bring the energy and community of the rides to participants all over the world. From inspiring stories to musical performances, every moment was designed to connect the community while fueling fundraising for rare cancer research.
The hour-long virtual experience debuted on an interactive platform where participants could connect, engage, and share their experiences with one another in real time.
